Social media is incredibly visual. We like and share content that appeals to our eyes. Sure, we know that as bloggers, but often times, in order to produce such eye-catching content, it can feel a little overwhelming & time-consuming. In this post, I’m going to show you a simple way to cut out a bit of that work & save yourself some time by creating a Pinterest template. I cover why you need a template and what to put in it. I’m also going to walk you step-by-step through how to create one of your own.

While I have a detailed breakdown written below, I also created a video to walk you through this:

Why Have a Pinterest Template?

Pinterest templates are fantastic because if you have one set up, then you don’t need to keep re-creating an eye-catching Pinterest image every single time you want to create a graphic for your website. Instead, you set up this template and each time you have a new blog post, you simply change small components of the image. Let me give you an example of this. Here is one Pinterest template of mine:

Now, let’s say that I have a new blog post go up, all I need to do is go into my visual editing software (which I’ll show you how to do in just a second) and tweak a few items, such as font colors and text:

All of this takes a matter of minutes and BOOM, my graphic is done.

What to Include in a Pinterest Template

A Pinterest template should have a few key components:

  1. Title of Your Article & Your Website Address
  2. Consistent Branding
  3. Freebie
  4. Image or Graphic

1 | Title of Your Article & Your Website Address

As you include the title of your article, make sure it is incredibly easy to read. Far too often I come across Pinterest images where I can’t even read the text. If you look at the most popular pins on your boards, you will see that the title is VERY large and stands out.

You also want to include your website address. This is another way you’ll begin helping people associate your name with your brand.

2 | Consistent Branding

Your brand is incredibly important when it comes to pinning because it helps to build trust for the reader. Let me share with you an example of what I mean here. When surfing Pinterest years ago, I came across various Pinterest articles that were incredibly helpful from Elle & Company Designs. The pin for each of these had distinct branding:

It got to where if I saw this branding in my Pinterest feed, I’d click on it because I knew where the content was coming from and I knew the post would be packed with value.

This is how readers will get with your branding. Exciting, right? Over time, as they are exposed repeatedly to your pins, they will begin to associate YOU with VALUE (if you are producing value-rich content, which I know you are).

Let’s look at some more examples. If you look at the pins from Think Creative Collective, you see that there’s a very consistent look and feel to each pin.

Their overall format is the same, but whenever they create a new pin, they change what the text says and what the photo will be. That’s all that they have to do. Look at how much time they are saving for themselves; they don’t need to come up with a brand new fancy graphic every single time. You’ll see that in some instances, they even use the same background photo for different pins. In other words, they didn’t need a brand new photo every single time they had a new pin.

To get started with branding your pins, be sure that you’ve established the actual branding for your page and be consistent. You want to have a color palette, as well as a font scheme.

3 | Freebie

Another fantastic tip that I got from Pinterest expert Melyssa Griffin is in every pin, include a freebie for the reader. When she tried this, it significantly boosted her traffic. People like free things, right? That’s why you’ll see that in my pin for this article, I say that you can get a Free Pinterest Checklist:

By the way, if you are interested in that Pinterest Checklist, you can fill out your information here:

FREE Step-by-Step Pinterest Checklist

In this Pinterest Checklist, I break down everything that you need to do to maximize your reach on Pinterest & boost blog traffic.

4 | Image or Icon

You can also add your own photo to your Pinterest template. Just be sure that the photo is of good quality.

One example of a viral pin I had was this chicken salad pin:

I took this with my phone, but I laid my ingredients out on a cutting board and went over to a window to take a picture. And holy cow, this image has gone viral.

You don’t know which images of yours are going to go viral, but take the extra effort to put a little extra effort into an image. It will make a big difference in how your pins do. Remember: we are visual.

You can also find stock images of good-quality photos. If you go to Pixabay, you can find free images there. Remember, you want to select images that you have permission to use; you can’t just use a Google image search and get images (well, you can, but you need to customize the search and filter out any content you aren’t allowed to use). You do, however, have the right to use Pixabay images. But a word of caution: People get used to what the free graphics are out there and know you are using a stock image because they’ve seen it before. It might appear a little amateur to them.

I cheat with my graphics because I don’t include a photo. I am not a professional photographer. That chicken salad photo was a total “by chance” good photo, but I try to make something look great and it just doesn’t. It’s not my thing. So my hack is that I have my photo-free templates:

How to Create Your Pinterest Template

Now that we’ve covered what goes into a Pinterest template, let’s walk through how to create one. One of my favorite tools for creating these Pinterest graphics (and any type of graphic for my business) is a free tool called Canva.

It’s amazing because they have templates based on the size of the image that you are going to need. So you don’t need to do all of the research and figure out how big a twitter graphic has to be, Facebook, etc. It’s all set up for you. Not only that, but it also saves your work so that you can go back and edit them. You’ll see from my screenshot here that Canva has saved any project I’ve done:

From the top of the screen, you are going to click on More 

When you open this up, there are different options for layouts that you could use. Let’s say that you just don’t consider yourself super-creative, that’s fine, there are free and paid ones that you can use to get started with.

You can customize the layout to reflect more of your brand colors. Simply click on the area where you want to change the color, and select a new one:

If you know the hex code for your color scheme, this is when you’d use it. If you don’t have a color scheme for your brand, I highly recommend that you set one up (I do have a post where I walk you step by step through how to set up your Brand Color Palette). One of the designs I created in Canva has my whole color scheme and what the codes are for my colors. That way, whenever I’m in Canva designing a graphic, I can easily take a peek at this image to refresh my memory on my colors.

But let’s get back to the template. Whenever you want to go in and edit your graphic (let’s say you have a new blog post going up),  you can go into the template you created and copy that image:

Then click on the different colors again and change them, change the font to reflect your latest post, etc:

I’ve been asked how you get the screenshot of your free offer.  You simply take a screenshot of it in Canva (I create my free offers, such as eBooks and checklists, in Canva, so that’s where it is). You go to where that graphic is and click Command + Shift + 4 (if you have a PC, there is a Snipping Tool on many computers).

Then select Upload Your Own Images, upload the screenshot you took and then drag it over to your template.

Next, enter in text, letting the reader know what the free offer is. I recommend you have “Free” in big, bold letters.

Create a Longer Pin

I’ve actually noticed that pins that do well are even longer than the Pinterest template that Canva provides, but I like this as a starting point since Pinterest has some design templates. However, if you want to create a template using the larger dimensions, go to Canva and click Use Custom Dimensions:

Next, enter in the dimensions that you want to use. I recommend that you try 734px X 1469px:

Once you have entered in the dimensions you want, click Design!

Then simply customize the template using the instructions shown earlier.

A/B Testing Your Pinterest Template

I also recommend that you create 2-3 templates and test how those pins work. If you have a Pinterest for Business Account (which you should), then you can access the analytics to see which pin works better.

That does not mean that you need to embed 3 giant Pinterest images in your blog post. Let me show you how you can add a pin without pinning it to your website. In Pinterest, hover over the + symbol in the top right of the screen:

A drop-down menu will appear. Click Upload image:

Next, upload the image you created and enter the url of your blog post. Then click Continue:

Next, enter in a keyword-rich description of your blog post. In other words, think of (or research!) what words people could search to get to your pin. Then select which Pinterest Board that it goes to:

After some time (I recommend 30 days), you can see how the pin is performing by going to the Analytics section of your Pinterest profile (this is only available if you have a Pinterest for Business Account). To access the analytics section, go to the top left corner of your Pinterest profile and hover over Analytics. Then select Overview:

A large graph will appear on the screen, but you want the section just below that which reads Pins people save most from the last 30 days. Find the pins you are testing against one another and see which ones perform best. That will tell you which one is your winner!

 And there you have it! You should then have your winning template that you can use for all of your blog posts!

Do you have any questions on this process? Feel free to ask below, I’d be happy to help!

FREE Step-by-Step Pinterest Checklist

In this Pinterest Checklist, I break down everything that you need to do to maximize your reach on Pinterest & boost blog traffic.