Disclosure: There may be affiliate links in this post. As it is with any products I discuss, I only promote products that I highly recommend.
You have your marketing calendar
You have a social publishing tool
You are storing documents on a cloud
You have a platform for drafting blog posts
You are communicating with your team via email
or, most likely, both
The problem is, all of these tasks and conversations are done on different platforms.
To get anything done, your team has to jump from platform to platform.
It’s Marketing Hopscotch.Using multiple platforms to create and track your content marketing leads to extra work, miscommunication, and missed deadlines. Click To Tweet
The Answer to Chaos
To simplify this process, I recommend using CoSchedule. CoSchedule is a content marketing calendar filled with a variety of tools that streamline your marketing process. Here’s a quick overview video:
View All Content at One Glance
CoSchedule gives you a full view of your content marketing: social media posts, blog posts, podcasts, white paper projects, and more. Once you start a project, you can indicate which project type it is:
These then appear on your content calendar and are color-coded based on project:
Viewing everything all at once can be overwhelming, especially for larger companies. To reduce the chaos, you can simplify your view based on content type, team member, social platform, and more. For example, if you only want to see all of your tweets, you could limit the view to only show your Twitter content.
You can also drag and drop content. For example, let’s say that you don’t think your company will make the Monday deadline for a blog post–you can drag the blog post to the new date. Any tasks or scheduled posts connected to that content (which we’ll cover in a minute) will automatically adjust to the new date.
One Place for All Content Creation
CoSchedule allows your team to create all content within one platform by uploading files, connecting to Google Docs, writing in a Text Editor, and more. You can also assign tasks and attach a social campaign directly to those projects (more on that in a moment).
Coordinate Your Team Better
CoSchedule helps coordinate communication efforts among your team with some helpful features:
As you create tasks for a project, CoSchedule allows you to assign tasks to different team members:
You can also create a task template for each project. For example, you may find that you have the same set of tasks for each blog post you publish (draft, SEO, insert graphics, etc). You can create a task template for the different types of content you create. These task templates autoload for each post and your team can see how close it is to completion.
Rather than jumping back and forth between email, chat, and documents,you can simplify the process by commenting within the project:
Give Team Members Clarity on What They Need to Do
Each team member can log into their own dashboard and view exactly what tasks are coming up for them and view any comments other team members have made for them to review.
Coordinate Social Media Better
Post to Multiple Channels at Once
It’s a pain to go to all of the different social media outlets to copy and paste your posts. Companies use third party tools to help with this process. With CoSchedule, you can post to all social media outlets at once and can coordinate it with when your content goes live:
You can compose an entire social campaign around a post that goes live, indicating how and when you want the content to publish. For example, you might want a tweet to go out the same day a blog post goes live, a Facebook post one day later, LinkedIn 2 days later, a pin 3 days later, and so on.
You can also create a social campaign template. That way for each blog post, it re-loads your template posting schedule.
Automatically Re-Post Content
My favorite feature of CoSchedule is that you can have it set up to re-post content to social media using a feature called ReQueue. You simply enter in your posts (which you can categorize by topic), adjust the settings for how often you want those posts to go up, and CoSchedule re-posts that content every month. But what makes this feature even more helpful is that it prioritizes posting the best-performing posts.
Evenly Distribute Social Content Using Buffer
CoSchedule also syncs with Buffer, which allows you to add your posts to a queue. The posts will then go live at designated times–that way you aren’t sending out a bunch of posts at once:
What do you think about CoSchedule? Do you think it could help simplify your marketing process?
If it sounds like something that could coordinate your marketing efforts, then maybe it’s for you. Here is a link to a free trial.
I’d love to hear how this works for you.