When someone comes to your site, they want to understand what the site has to offer them. And where do they go for that? Your about page! The about page tends to package that all up for them…if done right.
Far too often bloggers use the about page to tell their life story, and provide little connection with the reader. In this post, I’m going to walk you through 8 important elements to include in an About Page that will leave the reader with a strong sense of just how awesome you are and how much you can help them (this is key!). It will also give you an opportunity to collect their information for your mailing list, which could eventually turn them into loyal followers.
What’s the Point of an About page?
Most people think of an About Page as a page about a person or company. But let’s dig deeper here. When the reader is clicking on that “About” page, what is he/she wanting? More often than not, they are wanting to know how you can help them. They want to know more about how your skills & story could improve their lives in some way.
However, most of the time, people fill their About page with paragraphs all about themselves. Readers get the life story of the blogger’s dog or the names & favorite foods of each of their kids. Sure, some personal connection is absolutely important–but at the heart of the reader is a desire to know how you can help them. They may not even know that either. But I guarantee you, that’s what they want.
I love this advice from famous virtual mentor, Michael Hyatt:
Let’s go over some elements that you can include in your About page.
1 | Your Mission
Like I said earlier, your reader is wanting to know how you can help them. So right off the bat, hit ’em with a mission statement completely devoted to them. I love how famous blogger, Neil Patel, describes it:
What specific problem does your website solve for your reader? Even if your website is a lifestyle blog, there is still some way you could be serving your reader.
Make it very clear to your reader immediately what the purpose of your site is. I like to have my mission statement right at the top of the page. For example, here is my mission statement for my previous blogs:
By having it in an obvious place, the reader can immediately know what he/she could get out of the website.
It’s also important that your mission statement include the audience you are trying to reach. Are you speaking only to Moms? Entrepreneurs? Artists? Brides? Whatever is your focus, be sure to articulate that here. Blog & Pinterest Guru, Melyssa Griffin, puts this so well:
2 | Your Blog Focus Told in an Image or Images
We are a skimming, visual society. So just in case your reader’s eyes didn’t land on your mission statement, it helps to provide a few images that give the reader a glimpse into your site. You’ll see in the image above that just below my mission statement I have one of me as a Mom (since my audience is MOMS), one of my with my bullet journal reading my scriptures (I focus a lot on bullet journaling and scripture study), and another one with me having a healthy meal (I host monthly health & fitness accountability groups). It’s very clear to the reader what I’m up to.
3 | Call To Action
Collecting emails from your readers is incredibly important because it helps you to continue that relationship with them & you can do this with a call to action. I use it as an opportunity to allow them to opt into receiving one of my free resources. I’m going to do it right here so you can see what it looks like–but you can also opt in right here if this checklist looks interesting:
Step-by-Step Blog Launch Checklist
If you are starting or re-launching a blog, chances are you might be a little overwhelmed with the process. In this Blog Launch Checklist, I break down everything that you need to do to get your blog running.
4 | The Different Outlets for Readers to Get Value From You
This gives you a chance for the reader to connect with you in any and all avenues you have. Perhaps that’s a newsletter, services, private Facebook groups, your blog, etc. It’s also a nice place to spotlight services that you have available. I recommend keeping it to no more than 5 resources shown–and have a brief blurb about each with a link to learn more. If you don’t have different outlets, don’t sweat it! You can make it about the different categories on your sight and the “Read More” option would take them to the link where they can read all of the blog posts on that category.
Here is an example of what I feature on my About page:
5 | Your Name
This might seem like a “No Duh” statement, but I’m not gonna lie, I totally made my about page for this website and it wasn’t until the later stages of editing that I realized I didn’t give you my NAME! When people know your name, they can feel a greater connection with you. This helps build trust….and trust = loyal readers.
6 | A Photo Of You
This goes in line with giving them your name–when they see your face this helps build trust too. Be sure to look approachable in your photo: smiling and happy! Try to make the photo of decent quality. It doesn’t need to be a professional photo, but taking your photo near a window instead of a dark room can do wonders! Ask a friend to take a photo of you–phones take such great photos nowadays (psssst: if you have a friend with an iPhone 7+ you can have them use Portrait mode and it creates awesome photos! Put your best foot forward in that photo: comb that hair, wear a clean shirt, maybe slap on some makeup if that’s your jam. This is quite often their first impression of you, so make it good!
7 | A Little About You
This is a chance to tell the reader a piece of your story & how it connects to his/her need. One fantastic way to help you with this part is by going through the steps in my article about finding your blog niche. That will help you identify what problem you are solving for your readers and what about your experience can help you do so. Be sure to include a photo of you (readers connect best with visuals). Some bloggers even use this as a chance to have a video introduction!
8 | Contact
Nothing drives me more bonkers than a company website that almost feels like they are trying to keep you from contacting them. Come on, you totally know what I’m talking about? Pretty sure my phone service does that to me! But your blog is about building relationships, and I recommend giving them a way to contact you. A simple contact form on the page makes it easy for them to contact you. There are some fantastic apps that embed a contact form into your post (I’ll show you how to do this on Wednesday). But here is what mine looks like:
So there you go! Those are the most important items to put in your About Page. You can also check out this article where I walk you step-by-step through the process of creating an About page. I will take you screen-by-screen through the process for building your own. Fun, right?
Is there something else that you find important in an about page? Share below, I’d love to hear!